Promote your business!

As a business owner, you need visibility to make sales and profit. This can be done by simply promoting your business. We live in a digital age which has created endless opportunities to reach a large audience with the help of social media. It is now easier and more affordable to promote your business. In this article, we have selected a variety of options for how you can promote your business offline and with the help of digital technology.

social media

Social media helps promote businesses

Over time, the use of social media has increased rapidly. Special features for businesses have also been made available. This makes it easier to reach a wide number of people that require your product or services. Social media allows you to inform the public, attract potential customers and engage them from time to time. It is one of the most affordable ways to promote your business. However, using additional features like ads, and paying influencers for promotions might cost you a lot of money. Platforms to promote your business using social media include, TikTok, Facebook, Twitter, LinkedIn, and so on.

Content creation

The key element to promoting your business and attracting customers is content creation. By consistently creating informative content, especially through storytelling, videos, motion graphics, blog writing, or infographics, you can draw your client’s attention to your business. Content creation shows expertise in your niche/industry. But, if you do not understand how to create contents that sell, it is best to hire a professional to handle them for you. Content creation helps skyrocket and promote your business rapidly.

Offer discounts

Discounts help promote businesses

Discounts such as black Friday sales, referrals, stand the chance to win a price, buy two get one free, and so on, especially for new customers help with customer acquisition. This can help promote your business organically. This builds trust and doubles up your visibility. Also, take note of festive seasons to commence your discounts to help promote your business to the next level and increase your sales.

Use high-quality graphics

When making a blog or social media posts, always make use of high-quality graphics. Graphics are essential to help promote your brand. Low-quality graphics can sometimes reduce the visibility of your post due to algorithms and also create a bad impression in the minds of people. Whatever visuals represent your brand, ensure it is high quality! This is not limited to visuals alone but to your branding entirely.

SEO optimization

Optimize your website to promote your business

This is known as search engine optimization. It helps promote your blog or business website to show up higher in google rankings. This happens when someone searches for a keyword relating to your website online. Although, it is quite tricky if you are not professional. You must use relevant keywords to aid your blog rank higher on Google. It increases the chance of users locating your blog online. Also, it helps to drive organic blog traffic. You can hire a professional to help promote your business through SEO.


To promote your business faster, you can opt for advertisements. This can be social media promotions, television ads, radio ads, brand influencing, and so on. Although, the number of audience reach varies depending on the type of advert method. Some methods allow you to choose your target customers while others do not.

Affiliate marketing

You can make your product available for affiliate marketers to help promote for free and earn a commission by doing so. Affiliate marketers are people who promote other people’s products and earn a commission per sale made. This helps increase sales faster and promote brand visibility.

Participating in trade Fairs Trade fairs helps showcase and promote your business

This is a trade program that brings a large number of buyers and sellers from different industries and different locations together. The main purpose of trade fairs is to showcase and promote your products to the audience present at the event. Some fun activities might take place at the event with lots of product showcases. However, it might cost you some money but it’s a risk worth taking. An example of a trade show is the Lagos trade fair.

Attending events

Events can be a great way to promote your products. It allows you to network with fellow business owners and potential clients. As a fintech, attending a tech show can be a great opportunity to pitch. Also, as a fashion designer, attending a fashion event can be a great way to promote your brand.


The success of every business can only be determined by its growth. Especially in your first years, it is essential to promote your business regularly. This helps to prepare you for expansion and scaling up. Do not forget to have a business account to keep track of your cash flow. I hope these tips were helpful.

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